Video Services: The Power of a Compelling Brand Video
Brand Videos are the foundation of any video marketing strategy and one of the first video productions you should consider planning for your business.
A brand video is an all-encompassing representation of your company, your ideal customers, and your product or services in a matter of minutes. This video is the visual representation of your brand and shows off your capabilities, style, and personality.
Your brand video should be more than just a dry piece of content; it should be a creative, evergreen video that you are proud to show present and future customers. Your brand video lives on your website homepage, giving visitors an easy and engaging way to learn more about your company. Your brand video is also a powerful social media and email marketing tool. Boosting your video with the support of your advertising budget will make it easier to reach new potential customers on various digital advertising platforms.
DecisionPoint Wellness knew that this type of content would help them engage with potential patients who had yet to learn about their offerings. DecisionPoint Wellness's unique rehab program was extremely difficult to explain online, where they were unable to physically bring potential patients into the facility. The solution to this problem was a brand video featuring current DecisionPoint patients and counselors. CEO Mike Reis attributes many of their new patients to video marketing and its ability to show off what sets them apart. DecisionPoint was able to post a positive ROI less than 30 days after the release of their brand video.
For more information about the video marketing success of DecisionPoint Wellness, and many more, check out our article highlighting other local firms winning with video marketing.
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