Why Go Live?
It seems as though recently live video has become as trendy as avocado toast, and for good reason. As you probably know, live video is video that's consumed at the same time it's being produced. It used to be primarily the news and sports games that were broadcasted live, but with the evolution of technology, the world has brought us all the ability to "go live." This is a bigger marketing opportunity for businesses than most of them realize. Most people watch live video longer than previously recorded video. You can record live video either casually with a smartphone or more professionally with a production team, and we'll walk you through both.