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Landon Yarborough

Landon Yarborough

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What Do Live Videos and Avocado Toast Have In Common?

[fa icon="calendar'] Apr 5, 2018 5:00:00 PM / by Landon Yarborough

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Why Go Live? 

It seems as though recently live video has become as trendy as avocado toast, and for good reason. As you probably know, live video is video that's consumed at the same time it's being produced. It used to be primarily the news and sports games that were broadcasted live, but with the evolution of technology, the world has brought us all the ability to "go live." This is a bigger marketing opportunity for businesses than most of them realize. Most people watch live video longer than previously recorded video. You can record live video either casually with a smartphone or more professionally with a production team, and we'll walk you through both. 

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5 Stages of Video Marketing: What You Might Not Know

[fa icon="calendar'] Mar 2, 2018 12:51:53 PM / by Landon Yarborough

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Consume Media recently attended a career fair at the University of Georgia and spoke with dozens of students and professionals about the state of video marketing and the future of the industry. Everyone knows what video is and everyone knows what marketing is, but most people aren't familiar with the marriage of the two. Video marketing was born from the typical cycle of planning and producing videos, handing the video content off to the client and watching as they failed to use them efficiently and effectively. This is where video campaign strategies come into play. For video marketing, there is a crucial fifth stage that gets added into the normal mix of concept/strategypre-production, production, and post production - campaign management. 

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2 Simple Steps to Succeed with Website Video

[fa icon="calendar'] Feb 2, 2018 5:30:50 PM / by Landon Yarborough posted in Video Strategy, sales funnel, digital distribution

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Video Keeps Users on Websites Longer

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Campaign Management: How To Make Your Video an ROI Generator

[fa icon="calendar'] Jan 23, 2018 1:33:43 PM / by Landon Yarborough posted in Video Marketing, sales funnel, marketing services

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A video is just a video without effective campaign management -  the newest focus for Consume Media. We've covered pre-production, video production, and post-production services, but campaign management is quickly emerging as the best way to help our customers generate better ROI from their video investments. This is why we aren't just a video company, but a video marketing company. Campaign management services operate under a 3-part philosophy: content, channels, and insights. What are we creating? Where will it live? How is it performing? These are the questions we will answer for you

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3 Tips to Optimize Video for Facebook

[fa icon="calendar'] Jan 8, 2018 12:32:29 PM / by Landon Yarborough posted in Video Marketing, optomize, facebook, digital distribution

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GET A HEAD START ON 2018

 

Optimizing for Facebook

Producing a video is only the beginning. In order to be successful with video, you must understand how to properly optimize your distribution strategy for each platform. We recently published a guide covering digital distribution on different platforms, and this blog will provide an even closer look into digital distribution on Facebook specifically. Why should you care? Proper distribution is how your campaigns will be most effective in generating ROI for your business. The more you optimize your video content, the more people will see it and be engaged by it. This means more people are exposed to your brand and can potentially become customers (or, even better, repeat customers). If you use video the right way, you can turn customers into advocates that will love you so much that they'll sell for you. Here are 3 optimization tips and answers to 3 common questions that will make you a Facebook video guru. 

 

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Optimize Your Sales Process With Video

[fa icon="calendar'] Dec 27, 2017 1:20:57 PM / by Landon Yarborough posted in Video Marketing

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Expedite the Sales Funnel with Video

We aren't reinventing the wheel- but the video wheel has re-invented itself. Video is now the number one way for businesses to turn prospects into customers and accelerate pipeline, but only if it is utilized properly. Video has the power to explain the why- to generate awareness, or show off the what- to peak interest- and will even elevate consideration of your product with testimonials and case studies. Additionally- FAQ/how-to videos have the power to turn your customers into champions of your product- and ultimately advocates of your business. By using video designed for your sales efforts- you have the ability to cut through the clutter in a world where people have are bombarded with endless information everywhere they look.

START HERE

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Do I Need A Video Marketing Platform?

[fa icon="calendar'] Dec 13, 2017 1:51:24 PM / by Landon Yarborough

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The Beginner's Guide To Digital Video Distribution

[fa icon="calendar'] Nov 29, 2017 3:46:23 PM / by Landon Yarborough posted in Video Marketing

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Behind-the-Scenes: A Taste of Taste of Atlanta

[fa icon="calendar'] Nov 3, 2017 12:32:43 PM / by Landon Yarborough posted in Behind the Scenes, Event Video

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Everyone loves some BTS, and no I'm not talking about the Korean boy band - I'm talking Behind The Scenes. We had the pleasure of filming for Taste of Atlanta last weekend and had a blast. But a pretty video doesn't just appear out of thin air - there's (hopefully not too much) blood, (usually a lot of) sweat, and (rarely - we're very emotionally balanced people) tears that go into getting all of the perfect shots. Step into my (metaphorical) office for a peak behind the scenes. 

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From Not to Hot: The Rise of Video Marketing

[fa icon="calendar'] Oct 23, 2017 5:23:44 PM / by Landon Yarborough posted in Video Marketing

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He was a sk8er boi . . .

Let's take a little trip through time and space all the way back to the year 2005 - a time of Livestrong bracelets, flip phones, and Avril Lavigne. This was the year YouTube was created, thus launching us into the video marketing world as we know it today. Brands such as Nike and Google saw this as the golden marketing opportunity that it still is to this day. In 2006, Google bought YouTube for $1.6 billion dollars after realizing it's potential (today it's worth around $75 billion - pretty solid ROI there, Googlers). By 2007, just two years after it's creation, YouTube was using the same amount of bandwidth as the entire Internet circa 2000. It was the first platform for user-generated video content, and from there forward, people became obsessed with video. These statistics only continue to climb, proving that video is indeed the future, and the future is today. Don't miss out, make sure video is in your 2018 budget. 

FREE VIDEO STRATEGY

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About us

Consume Media is a full service video production company based out of Atlanta, GA. We exist to provide creative video solutions that enhance your brand, expand your audience, and grow your business. From scripting to editing, we work with you throughout the entire creative process to accomplish your goals together.