Post-production is the stage of the video production process when all of the small details and thoughtfulness begin to come alive, and where your company will establish its cohesive look for your overall video strategy. The post process begins as soon as production ends, and continues until everyone is completely satisfied with the product that has been created for you. While the design of your video identity begins in pre-production - and is captured during production - post is where your video branding actually comes to life.
Video marketing will revolutionize your business, but an effective video strategy does not pop up overnight. In order for your marketing plan achieve your business's goals, your video team first needs to learn about what makes your company unique, and work with you to decide the best way to present your brand. Placing emphasis on the pre-production process, and specifically the discovery session, will result in the most creative and effective final product.
A website visitor does not instantly become a customer. An initial barrier will always exist between your leads and their purchase decision, and bridging that gap relies on defusing one of human nature's most primitive defense mechanisms - distrust. The most authentic and effective way to create digital trust is through video testimonials.
Overseeing marketing for your business is no easy feat. With so many different platforms and methods to promote your brand throughout the digital landscape, the overwhelming number of options can leave you dizzied and confused. Content marketing has altered the marketing landscape and today's professionals know that they need to serve their audience by sharing content that they actually care about. But with so many different options, how do we know what content actually works?
Video marketing has taken the digital advertising world by storm. Users are spending more than a third of their time online watching videos. In addition, 35% of all digital ads dollars are being spent sponsoring video content in 2016, which experts equate to more than $5.4 billion. It's more important than ever to provide high quality video services for your marketing clients. Video production is an expensive industry to get into, but fortunately for you, unlocking these capabilities through a strategic partnership is just a phone call away.
Looking back, it’s crazy to think that Consume Media was founded in a college apartment bedroom (that closely resembled a closet) nearly five years ago. What’s even crazier is that the foundation has stuck together through the hard times, and the fun times, which have been shaping and teaching us along the way.
Looking forward into the New Year, we've got big plans. These plans include new equipment investments that will reinforce our dedication to creating only the highest quality, cutting-edge productions - in addition to building a new state-of-the-art studio (and the new Consume HQ) just north of Atlanta. Video production is continuing to evolve the way businesses communicate with their customers, and our plans are made with our clients, and the future of video marketing, in the forefront of our minds.
We are humbled by what we've achieved thus far - none of which would be possible without the help of so many fantastic people. It's important to always be thankful, but this is the time of year when we can shamelessly express our pride in everyone and everything that has helped us get where we are today.