So you're on the magic video school bus, now what? Let us be your Miss Frizzle and guide you through this journey using the magical sales funnel. Video is not only great for generating awareness regarding your company, but the best and most rapidly growing companies are now using video throughout the entire sales process.
So you're having an event...
Events take a lot of time, money, and energy to set up and execute. Why would you spend all of this effort on something that will only last for that one day? Creating professional videos for and from your event will help your event live on forever. Event videos will open up the content of your event to all those who could not be there. Video will account for 80% of web traffic by 2020, so make sure your brand is skating to where the puck is going. The content opportunities of your event are massive - here are a few pieces of content to think about for your next big shindig.
When you think of internet videos what do you think of? Cute kittens being funny or pranks on YouTube? Think again. I've said it once, I'll say it again, and I'll continue to say it... video is the future. But it's also the now. More companies are utilizing video marketing than ever before, and those companies are having success. Here are 5 riveting reasons video marketing will work for your business, too.
1. Google loves video
Having a video on your website homepage has been proven to keep visitors there longer. If your brand has a video embedded on your website, you are 53 times more likely to show up on Google! It's almost like we are paying Google... Or maybe it has to do with the fact that Google owns YouTube. Search engines are based on algorithms, so if Google sees (and yes, Google has eyes) a video embedded within your website, it considers your website, and thus your brand, more relevant and will present your website as a useful search result more often.
2. Video provides great return on investment.
Video may not be the easiest or cheapest marketing strategy to execute, but when has the cheapest or easiest option ever been the best one? 76% of businesses state that video provides a good ROI. Luckily for you, video production is more accessible than ever. Think you need a Super Bowl Doritos budget to produce a marketing video? Think again! As video continues its rapid evolution, it is becoming easier and easier to create quality, affordable videos. Are you unsure about your video budget? You're not alone. Check out this pricing article to help you further develop your budgeting mindset. Remember - video, and marketing efforts in general, should always be viewed as long-term investments, not as short-term expenses.
Speaking of Doritos, have you ever had the kind in the purple bag? They're amazing.
3. People love to ~consume~ video
Do you get it? CONSUME video? Anyway... Search engines aren't the only ones who love video, people do too! Four times as many people would prefer watching a product video as opposed to reading about it. 91% of consumers claim to have watched a video about a product or service prior to buying it. Need I go on? The stats don't lie. Video is quick, entertaining, and efficient. Beyond these benefits, video is also more friendly and puts a human face on a brand.
4. Emails with video are more effective
When there is a video in an email, people are 2 to 3 times more likely to click on the email. Why is that? Because people know there will be something to explain what's going on or maybe even something to entertain them. Video adds more excitement to the dull wall of text that is email. In one study of over 1 billion emails, marketing emails that included video benefited from a 96% higher click through rate.
5. Video speeds up the sales cycle
Conversion Rate Optimization (CRO) is the mystical art of increasing the percentage of people who visit your website and then become customers. This means more success and more money for your business. One of the most proven and efficient ways to increase CRO is by providing, you guessed it, video content! A long sales cycle is extremely frustrating for marketers and sales teams alike, but video has been shown to shorten it. By providing more information for your buyers to peruse on their own, you set your sales team up for more impactful sales conversations with more educated customers.
Video marketing provides great benefits for Google search rankings, unbeatable ROI, happiness to the people looking for information (your potential customers), better performing email campaigns, more impactful sales conversations and a shorter sales cycle. So if you're still seeing video as a short-term expense, you've got it all wrong.Consume Media is an Atlanta, GA-based creative video marketing and video production company. Visit our website to learn more about us, or browse our full portfolio on our Vimeo page.
Empowering Your Sales Team is Vital
As any director of sales, business owner, or CEO knows, empowering your sales team is vital to the success of your company. Even when you have the best sales team on the planet, people are still susceptible to human error. Video is a sales team that’s always available; it helps sell products when a sales person isn’t directly in front of a buyer. Sales videos consistently present your product benefits in the best light, require no training of personnel, and provide continuous information to any potential buyers that stumble across your product or service - helping you close deals quicker. While any video content can help your sales team out, we've found that product videos, testimonials, and training/customer success videos are the most effective tools for empowering your sales team and growing your business.
Millions of brands fall under the lifestyle category, spanning from Coca Cola to Harley Davidson to Nordstrom. In a world where everything is constantly evolving and new brands are developing everyday, how does your lifestyle brand break through and withstand the test of time? In this blog, we will focus on 3 ways your fashion company can utilize video to gain more traction in the ever fluid world of lifestyle brands.
Developing a Brand and Communicating With a Purpose
Did you know that kids' sports is a $15 billion dollar industry? Globally, the estimated worth of the entire sports industry is about 1.3 trillion dollars. That's $1,300,000,000,000. To put that into some perspective, the world GDP in 2016 was about 75.5 trillion dollars. Okay enough numbers, the point is, the sporting industry is massive. How is your company going to break through and achieve success in an already saturated market sector? Developing a brand and communicating with a purpose. What's the most powerful strategy to achieve this? Video. Four times as many customers would rather watch a video about a product than read about it.
Welcome to Video Pricing 101
Our most frequently asked question. The short answer is it depends. It's like asking how much a car costs - are you going for the 1994 Toyota Corolla (shout out to my first car) or the newest Tesla? Both will get you where you need to go, but one has more bells and whistles and will attract a different kind of reaction. Check out this blog post to help decide what type of video you need.
The stats don't lie...
In the age of the Internet, video is king. More people watch video than ever before. Video has become the most effective marketing tool, cutting through the endless noise the Internet has to offer. Listen up, because according to Vidyard, marketers who use video grow revenue 49% faster than non-video users.
In a world where Disney dabbles in live action...
So you want to make a video to market your company. However, you don't know whether live action or animation is the better choice for your business. Lucky for you we've got some tips to help you develop the proper framework so that you can make an informed decision when you cross this road with your brand. We'll also share some examples of how this decision can make all of the difference when it comes to succeeding or failing in your marketing effort.