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Video is Vital For All Sports Marketers

[fa icon="calendar'] Aug 17, 2017 10:21:44 AM / by Landon Yarborough posted in Video Marketing, Build Trust, Build Your Brand, Generate Awareness

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Developing a Brand and Communicating With a Purpose

Did you know that kids' sports is a $15 billion dollar industry? Globally, the estimated worth of the entire sports industry is about 1.3 trillion dollars. That's $1,300,000,000,000. To put that into some perspective, the world GDP in 2016 was about 75.5 trillion dollars. Okay enough numbers, the point is, the sporting industry is massive. How is your company going to break through and achieve success in an already saturated market sector? Developing a brand and communicating with a purpose. What's the most powerful strategy to achieve this? Video. Four times as many customers would rather watch a video about a product than read about it. 

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Video Testimonials: Are Your Clients Selling You?

[fa icon="calendar'] Jun 7, 2017 1:30:00 PM / by Leo Falkenstein posted in Build Trust

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A website visitor does not instantly become a customer. An initial barrier will always exist between your leads and their purchase decision, and bridging that gap relies on defusing one of human nature's most primitive defense mechanisms - distrust. The most authentic and effective way to create digital trust is through video testimonials.

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Video Testimonials: The Gateway to Trust

[fa icon="calendar'] Aug 1, 2016 12:43:02 PM / by Leo Falkenstein posted in Build Trust

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A website visitor does not instantly become a customer. An initial barrier will always exist between your leads and their purchase decision, and bridging that gap relies on defusing one of human nature's most primitive defense mechanisms - distrust. Before a visitor will convert into a customer, they must trust you and your company. Well-written copy is a good start, but it will only get you so far. The most authentic and effective way to create digital trust is through video testimonials.

The majority of online shoppers (and humans, in general) respond much better to visual information than plain text, meaning the written testimonials on your website just aren’t enough. It’s important for your visitors to see and hear a positive story from someone who has gone through the same buying journey that they’re going through. This is the unique power of video that naturally makes the experience more engaging, believable, and comforting.


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Consume Media is a full service video production company based out of Atlanta, GA. We exist to provide creative video solutions that enhance your brand, expand your audience, and grow your business. From scripting to editing, we work with you throughout the entire creative process to accomplish your goals together.