Developing a Brand and Communicating With a Purpose
Did you know that kids' sports is a $15 billion dollar industry? Globally, the estimated worth of the entire sports industry is about 1.3 trillion dollars. That's $1,300,000,000,000. To put that into some perspective, the world GDP in 2016 was about 75.5 trillion dollars. Okay enough numbers, the point is, the sporting industry is massive. How is your company going to break through and achieve success in an already saturated market sector? Developing a brand and communicating with a purpose. What's the most powerful strategy to achieve this? Video. Four times as many customers would rather watch a video about a product than read about it.