Millions of brands fall under the lifestyle category, spanning from Coca Cola to Harley Davidson to Nordstrom. In a world where everything is constantly evolving and new brands are developing everyday, how does your lifestyle brand break through and withstand the test of time? In this blog, we will focus on 3 ways your fashion company can utilize video to gain more traction in the ever fluid world of lifestyle brands.
Developing a Brand and Communicating With a Purpose
Did you know that kids' sports is a $15 billion dollar industry? Globally, the estimated worth of the entire sports industry is about 1.3 trillion dollars. That's $1,300,000,000,000. To put that into some perspective, the world GDP in 2016 was about 75.5 trillion dollars. Okay enough numbers, the point is, the sporting industry is massive. How is your company going to break through and achieve success in an already saturated market sector? Developing a brand and communicating with a purpose. What's the most powerful strategy to achieve this? Video. Four times as many customers would rather watch a video about a product than read about it.
In a world where Disney dabbles in live action...
So you want to make a video to market your company. However, you don't know whether live action or animation is the better choice for your business. Lucky for you we've got some tips to help you develop the proper framework so that you can make an informed decision when you cross this road with your brand. We'll also share some examples of how this decision can make all of the difference when it comes to succeeding or failing in your marketing effort.
Hurry up and wait...
This was the theme of my first on-site behind the scenes video shoot experience with Leo and Michael, the talented Consume Media duo. We shot a series of videos for Mud Pie, a long time customer, at America's Mart in downtown Atlanta. Mud Pie is a women's apparel, kid clothing, gift, and home decor company based out of Atlanta, Georgia. The goal of this video series is to answer Mud Pie vendors' frequently asked questions regarding store set up, display, and decoration in order to sell more product. The Mud Pie showroom is fully prepped for the July Show, when retailers will come to place their wholesale purchases. Here are 5 of the most important things I learned on set.
What is the very first step in selling a product or service? Selling your company. People have to know who you are, what you stand for, and why you exist. Consumers want to know about a company’s values and where its interests lie. Generating awareness requires showing up every day and letting people know what you're all about. Flashy sales techniques are a thing of the past.
Overseeing marketing for your business is no easy feat. With so many different platforms and methods to promote your brand throughout the digital landscape, the overwhelming number of options can leave you dizzied and confused. Content marketing has altered the marketing landscape and today's professionals know that they need to serve their audience by sharing content that they actually care about. But with so many different options, how do we know what content actually works?
Brand Videos are the foundation of any video marketing strategy and one of the first video productions you should consider planning for your business.
Once upon a time, video was not the most efficient way to market your business. It was a very different world. A world where you could not even host videos videos on the internet. A world without YouTube, Facebook, and Google. Back in those days - video services were not affordable or practical. Implementing video as part of your marketing strategy meant, first, hiring a huge ad agency, and second, spending incredible amounts of money on advertising.Back then, television was the sole option for video marketing. Your ability to target audiences was limited to location, channel, and time of day - and it definitely wasn't easy to measure or adjust.
Imagine a world where no history is recorded. Nothing captured in writing and certainly nothing captured in video. How would we learn about an event that we weren't physically present to witness? How could we share this piece of history, and leverage it, if there's no proof that it happened? Now imagine that every time your business hosts an event - a conference, celebration, retreat, etc. - there is no history recorded. Without proof, your business is losing out on the opportunity to share those events with the millions of people who couldn't be there.
If there is no proof, there is nothing to share. This is well known, and the reason why many businesses are eager to have their event captured on film. By investing in event video, your brand can leverage the emotional power of video to showcase a specific moment in time in the most engaging and natural way possible. The added ability to spontaneously re-use the footage throughout your video marketing strategy enhances the value and impact of your event.
Event video is the most effective way to expand your audience for both past and future events. While sometimes it’s obvious to your business what type of video to produce for or from your event, there will come a time when you could use a little more clarity. By understanding the roles for each type of video, you can better align your ‘day-of’ production with the short and long-term goals of your business.