Optimizing for Facebook
Producing a video is only the beginning. In order to be successful with video, you must understand how to properly optimize your distribution strategy for each platform. We recently published a guide covering digital distribution on different platforms, and this blog will provide an even closer look into digital distribution on Facebook specifically. Why should you care? Proper distribution is how your campaigns will be most effective in generating ROI for your business. The more you optimize your video content, the more people will see it and be engaged by it. This means more people are exposed to your brand and can potentially become customers (or, even better, repeat customers). If you use video the right way, you can turn customers into advocates that will love you so much that they'll sell for you. Here are 3 optimization tips and answers to 3 common questions that will make you a Facebook video guru.