Behind-the-Scenes: A Taste of Taste of Atlanta

[fa icon="calendar'] Nov 3, 2017 12:32:43 PM / by Landon Yarborough posted in Behind the Scenes, Event Video

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Everyone loves some BTS, and no I'm not talking about the Korean boy band - I'm talking Behind The Scenes. We had the pleasure of filming for Taste of Atlanta last weekend and had a blast. But a pretty video doesn't just appear out of thin air - there's (hopefully not too much) blood, (usually a lot of) sweat, and (rarely - we're very emotionally balanced people) tears that go into getting all of the perfect shots. Step into my (metaphorical) office for a peak behind the scenes. 

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What You'll Wish You Knew Sooner About Event Video

[fa icon="calendar'] Sep 19, 2017 12:13:41 PM / by Landon Yarborough posted in Event Video

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So you're having an event... 

Events take a lot of time, money, and energy to set up and execute. Why would you spend all of this effort on something that will only last for that one day? Creating professional videos for and from your event will help your event live on forever. Event videos will open up the content of your event to all those who could not be there. Video will account for 80% of web traffic by 2020, so make sure your brand is skating to where the puck is going. The content opportunities of your event are massive - here are a few pieces of content to think about for your next big shindig.

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3 Ways to Expand Your Audience With Event Video

[fa icon="calendar'] Aug 8, 2016 9:30:00 AM / by Leo Falkenstein posted in Build Your Brand, Event Video

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Imagine a world where no history is recorded. Nothing captured in writing and certainly nothing captured in video. How would we learn about an event that we weren't physically present to witness? How could we share this piece of history, and leverage it, if there's no proof that it happened? Now imagine that every time your business hosts an event - a conference, celebration, retreat, etc. - there is no history recorded. Without proof, your business is losing out on the opportunity to share those events with the millions of people who couldn't be there.

If there is no proof, there is nothing to share. This is well known, and the reason why many businesses are eager to have their event captured on film. By investing in event video, your brand can leverage the emotional power of video to showcase a specific moment in time in the most engaging and natural way possible. The added ability to spontaneously re-use the footage throughout your video marketing strategy enhances the value and impact of your event.

Event video is the most effective way to expand your audience for both past and future events. While sometimes it’s obvious to your business what type of video to produce for or from your event, there will come a time when you could use a little more clarity. By understanding the roles for each type of video, you can better align your ‘day-of’ production with the short and long-term goals of your business.

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About us

Consume Media is a full service video production company based out of Atlanta, GA. We exist to provide creative video solutions that enhance your brand, expand your audience, and grow your business. From scripting to editing, we work with you throughout the entire creative process to accomplish your goals together.