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Want Your Sales Team to Sell More? Arm Them with Sales Videos

[fa icon="calendar'] Aug 31, 2017 10:56:43 AM / by Landon Yarborough posted in Increase Sales

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Empowering Your Sales Team is Vital

As any director of sales, business owner, or CEO knows, empowering your sales team is vital to the success of your company. Even when you have the best sales team on the planet, people are still susceptible to human error. Video is a sales team that’s always available; it helps sell products when a sales person isn’t directly in front of a buyer. Sales videos consistently present your product benefits in the best light, require no training of personnel, and provide continuous information to any potential buyers that stumble across your product or service - helping you close deals quicker. While any video content can help your sales team out, we've found that product videos, testimonials, and training/customer success videos are the most effective tools for empowering your sales team and growing your business.

 

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Motion vs Emotion: Let's Chat About Animation

[fa icon="calendar'] Jul 19, 2017 10:38:46 AM / by Landon Yarborough posted in Video Marketing, Increase Sales, Build Your Brand, Generate Awareness

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In a world where Disney dabbles in live action...

So you want to make a video to market your company. However, you don't know whether live action or animation is the better choice for your business. Lucky for you we've got some tips to help you develop the proper framework so that you can make an informed decision when you cross this road with your brand. We'll also share some examples of how this decision can make all of the difference when it comes to succeeding or failing in your marketing effort.

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Let's Get Nitty and Gritty: 5 Things I Learned Behind the Scenes

[fa icon="calendar'] Jul 10, 2017 12:30:00 PM / by Landon Yarborough posted in Behind the Scenes, Increase Sales, Build Your Brand, Company Updates, Video Production Basics

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Hurry up and wait...

This was the theme of my first on-site behind the scenes video shoot experience with Leo and Michael, the talented Consume Media duo. We shot a series of videos for Mud Pie, a long time customer, at America's Mart in downtown Atlanta. Mud Pie is a women's apparel, kid clothing, gift, and home decor company based out of Atlanta, Georgia. The goal of this video series is to answer Mud Pie vendors' frequently asked questions regarding store set up, display, and decoration in order to sell more product. The Mud Pie showroom is fully prepped for the July Show, when retailers will come to place their wholesale purchases. Here are 5 of the most important things I learned on set. 

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Video Services: Expand Your Service Offerings with White-Label Video

[fa icon="calendar'] Dec 5, 2016 9:05:00 AM / by Leo Falkenstein posted in Increase Sales

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Video marketing has taken the digital advertising world by storm. Users are spending more than a third of their time online watching videos. In addition, 35% of all digital ads dollars are being spent sponsoring video content in 2016, which experts equate to more than $5.4 billion. It's more important than ever to provide high quality video services for your marketing clients. Video production is an expensive industry to get into, but fortunately for you, unlocking these capabilities through a strategic partnership is just a phone call away.

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Video Services: How to Increase Sales with Video Marketing

[fa icon="calendar'] Sep 26, 2016 9:30:00 AM / by Leo Falkenstein posted in Increase Sales

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Shoppers are usually looking for a couple things - to 'use' the product or to learn more about it. Until virtual reality becomes more mainstream, your potential customers will unfortunately not be able to 'use' your product online. But that doesn't mean you should ignore these customers and carry on as usual - this means you should double down on finding creative ways to provide the same information that a customer would learn if they were standing there in front of you with the product in hand. 

Providing more sources, and types, of content that demonstrate your product or service allows your brand to influence the purchase decision through the on-going education of your customers. The best format for educating groups of online shoppers is, you guessed it, video. Video allows your customers to see and hear things that they may never have the ability to experience in real life. Check out how these local Atlanta firms are successfully implementing video into their marketing campaigns. Your brand can show off the product, the people who make it, and the passion and attention to detail that goes into creating it. Communicating this behind-the-scenes information to your online shoppers lowers the barrier of trust and reinforces the value that you are offering to them.  In less than a minute, you can create an educated customer that truly understands the value offering. In 2016, online shoppers are coming to expect these videos - photos of your products from a few angles just don't cut it anymore. A long term investment in video services is a long term investment in staying current. Your buyers want to see what it's like to use and how it fills a specific need for them. Remember, a picture may be worth a thousand words, but a video is worth 1.8 million (per minute).

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Improve Your Product Marketing with Video Services

[fa icon="calendar'] Aug 29, 2016 9:00:00 AM / by Leo Falkenstein posted in Increase Sales

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  • Online video marketing is the advertising method of the future. Don't just take our word for it; see for yourself. Here are some compelling stats to back it up:

    • 64% of users are more likely to buy a product online after watching a video.

    • Videos embedded in emails increase the click-through rate by 200-300%. 

    • Including a video on a landing page can increase conversion by 80%.

Video is the number one way to drive emotion, and build trust online. Everyone has access to this information, yet only 22% of small businesses focus any portion of their marketing budget on video. Due to the relatively few businesses that are currently taking part in this revolution, implementing video marketing as the forefront of your comprehensive strategy will give you a serious advantage over your competition.


  • By leveraging video marketing for your products you'll be able to educate with product demonstration videos, bring in buyers with product line overviews, and raise support with crowdfunding videos. Your company should always consider making these three types of videos available to your customers when launching a new product, as these are some of the most effective marketing tools that you can take advantage of throughout your campaign.

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About us

Consume Media is a full service video production company based out of Atlanta, GA. We exist to provide creative video solutions that enhance your brand, expand your audience, and grow your business. From scripting to editing, we work with you throughout the entire creative process to accomplish your goals together.