Shoppers are usually looking for a couple things - to 'use' the product or to learn more about it. Until virtual reality becomes more mainstream, your potential customers will unfortunately not be able to 'use' your product online. But that doesn't mean you should ignore these customers and carry on as usual - this means you should double down on finding creative ways to provide the same information that a customer would learn if they were standing there in front of you with the product in hand.
Providing more sources, and types, of content that demonstrate your product or service allows your brand to influence the purchase decision through the on-going education of your customers. The best format for educating groups of online shoppers is, you guessed it, video. Video allows your customers to see and hear things that they may never have the ability to experience in real life. Check out how these local Atlanta firms are successfully implementing video into their marketing campaigns. Your brand can show off the product, the people who make it, and the passion and attention to detail that goes into creating it. Communicating this behind-the-scenes information to your online shoppers lowers the barrier of trust and reinforces the value that you are offering to them. In less than a minute, you can create an educated customer that truly understands the value offering. In 2016, online shoppers are coming to expect these videos - photos of your products from a few angles just don't cut it anymore. A long term investment in video services is a long term investment in staying current. Your buyers want to see what it's like to use and how it fills a specific need for them. Remember, a picture may be worth a thousand words, but a video is worth 1.8 million (per minute).