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How Much Does A Video Cost?

[fa icon="calendar'] Aug 10, 2017 9:48:14 AM / by Landon Yarborough posted in Video Production Basics, Pricing

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Welcome to Video Pricing 101

Our most frequently asked question. The short answer is it depends. It's like asking how much a car costs - are you going for the 1994 Toyota Corolla (shout out to my first car) or the newest Tesla? Both will get you where you need to go, but one has more bells and whistles and will attract a different kind of reaction. Check out this blog post to help decide what type of video you need. 

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Let's Get Nitty and Gritty: 5 Things I Learned Behind the Scenes

[fa icon="calendar'] Jul 10, 2017 12:30:00 PM / by Landon Yarborough posted in Behind the Scenes, Increase Sales, Build Your Brand, Company Updates, Video Production Basics

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Hurry up and wait...

This was the theme of my first on-site behind the scenes video shoot experience with Leo and Michael, the talented Consume Media duo. We shot a series of videos for Mud Pie, a long time customer, at America's Mart in downtown Atlanta. Mud Pie is a women's apparel, kid clothing, gift, and home decor company based out of Atlanta, Georgia. The goal of this video series is to answer Mud Pie vendors' frequently asked questions regarding store set up, display, and decoration in order to sell more product. The Mud Pie showroom is fully prepped for the July Show, when retailers will come to place their wholesale purchases. Here are 5 of the most important things I learned on set. 

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Post Production: Fix It In Post! Or, You Know, Just Get It Right...

[fa icon="calendar'] Jul 3, 2017 1:30:00 PM / by Leo Falkenstein posted in Video Production Basics

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Post-production is the stage of the video production process when all of the small details and thoughtfulness begin to come alive, and where your company will establish its cohesive look for your overall video strategy. The post process begins as soon as production ends, and continues until everyone is completely satisfied with the product that has been created for you. While the design of your video identity begins in pre-production - and is captured during production - post is where your video branding actually comes to life. 

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Atlanta Video Production: Avoid the Pitfalls of DIY Video

[fa icon="calendar'] Jun 19, 2017 1:00:00 PM / by Leo Falkenstein posted in Video Production Basics

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Where Does Successful Video Content Come From?

[fa icon="calendar'] Jun 12, 2017 1:25:00 PM / by Leo Falkenstein posted in Video Production Basics

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Video marketing will revolutionize your business, but an effective video strategy does not pop up overnight. In order for your marketing plan achieve your business's goals, your video team first needs to learn about what makes your company unique, and work with you to decide the best way to present your brand. Placing emphasis on the pre-production process, and specifically the discovery session, will result in the most creative and effective final product.

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Atlanta Video Production: Video Elevates Your Brand

[fa icon="calendar'] Dec 12, 2016 9:15:00 AM / by Leo Falkenstein posted in Video Production Basics

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Professional Video Production Takes Your Strategy to the Next Level

[fa icon="calendar'] Nov 28, 2016 9:15:00 AM / by Leo Falkenstein posted in Video Production Basics

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Video Production: Pre-Production Is Where You Win or Lose

[fa icon="calendar'] Nov 7, 2016 9:15:00 AM / by Leo Falkenstein posted in Video Production Basics

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Once you have chosen to embark on your video marketing adventure, you are off and headed in the right direction. But remember that patience is a virtue. You are not ready to start making videos quite yet. Pre-Production is the first step, and is a very extensive process. Pre-production is essentially combining all of the steps that occur in between the signing of a project contract and the first day of production. Sure you could try to jump right into production and figure out the rest during post-production, but this will result in a Frankenstein's monster and videos that are incapable of achieving your goals. 

Your videos are a reflection of your brand. Video production takes time and money, so why waste either of those assets due to your own restlessness. Throughout this article, we will take you through the 7-stage process of pre-production. You will gain an understanding of each step's importance, along with how that step fits into the overall process.  


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Atlanta Video Production: Excellence Is a Process, Not an Accident

[fa icon="calendar'] Oct 24, 2016 9:15:00 AM / by Leo Falkenstein posted in Video Production Basics

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In a world where content is king, video reigns supreme. Marketing your business relies on getting your content in front of people - but more importantly - keeping your content in front of the right people. Just a few years ago, a video marketing strategy meant releasing a good video once or twice a year, but times have changed and businesses must evolve their efforts or get left behind. Video marketing strategy now relies on matching your video content to better serve your business goals, and consistently creating appropriate video content aimed at satisfying those goals. Video marketing has become a dynamic process that involves continuous idea generation, video production, data tracking, and concept evolution to deliver the results we all want as business owners. The good news is that there are easily defined steps that you can take, and milestones that you can measure your company against to move your process along. 

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About us

Consume Media is a full service video production company based out of Atlanta, GA. We exist to provide creative video solutions that enhance your brand, expand your audience, and grow your business. From scripting to editing, we work with you throughout the entire creative process to accomplish your goals together.