Once you have chosen to embark on your video marketing adventure, you are off and headed in the right direction. But remember that patience is a virtue. You are not ready to start making videos quite yet. Pre-Production is the first step, and is a very extensive process. Pre-production is essentially combining all of the steps that occur in between the signing of a project contract and the first day of production. Sure you could try to jump right into production and figure out the rest during post-production, but this will result in a Frankenstein's monster and videos that are incapable of achieving your goals.
Your videos are a reflection of your brand. Video production takes time and money, so why waste either of those assets due to your own restlessness. Throughout this article, we will take you through the 7-stage process of pre-production. You will gain an understanding of each step's importance, along with how that step fits into the overall process.